THE COMPANY A food truck owned and operated by actress, Angie Stevenson.
THE BRIEF Showstopping, flirty, feminine, tongue in cheek branding to attract men or women hungry for gourmet food.
THE DESIGN To capitalize on her existing brand recognition, we incorporated a pin-up style image of the owner into the logo. This approach enhances recognition and differentiates the business in a competitive market.
THE GOODS Branding Marketing materials Social Media
Angie has a fun outlook and her pin-up branding is bright and cheery. She said that men and women, young and old have a laugh at the branding while enjoying her gourmet hot dogs.
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