Los Angeles, CaliforniaAngie's WienersThe CompanyThe GoodsThe BriefA food truck owned and operated by actress, Angie Stevenson.Tongue in cheek branding to attract people hungry for gourmet food.Branding, packaging, website, printed materials, social mediaThe DesignShowstopping, flirty, feminine. To capitalize on her existing brand recognition, we incorporated a pin-up style image of the owner into the logo. This approach enhances recognition and differentiates the business in a competitive market.
"Angie has a fun outlook and her pin-up branding is bright and cheery. She said that men and women, young and old have a laugh at the branding while enjoying her gourmet hot dogs."“
